Hi! How have you been? E-Letters
I hate spam. I know that all the marketing people tell me to send out a hundred emails. But I can't bring myself to do that. I can't stand having my inbox full of emails from people trying to sell me something, so I won't do that to you.
My goal is to keep in touch with you. I know you're interested in wetsuits and I am so happy you've found Truli! I want to create a relationship with you where you feel excited, curious, and happy to open an email from me.
Introduce the "Hi! How have you been? E-Letters"!
My goal is to send these out periodically to share a letter from me on what's been going on in my Truli world and to keep you in the loop on any sales and anything else that's been going on.
I love hearing back from you, so always feel free to reply back and share your thoughts.
Sign-up for the "Hi! How have you been? E-Letter"
If you're interested in learning about following along on how the business has gotten to where it is today, take a peek at the "Hi! How have you beens" of the past…
| March 14 | The Final Story | Closing day. Story of Inventory. Wetsuit sell out. |
| May 14 |
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Motherhood reflections. Size availability update. Life of a wetsuit entrepreneur. |
| Mar 1 | 🏊♀️ Calling all Women's Wetsuit Visionaries! |
Invite the community to take-over Truli Wetsuits and make it their own. Plan is to sell off inventory by Fall 2024. Sales available. |
| Dec 26 | 🌊 WETSUIT sale until Dec 31st | Announce no longer re-stocking and release a Size Availability chart to show what's left. Big discount on items until Dec 31st |
| Nov 4 | It's always been you ❤️ |
A focus on customer happiness, learning about what you want, a pre-order sale that ended up being cancelled and how to sell your Truli. |
| May 9 | Preparing for a crossing |
Learning and preparing to take Truli to the next stage. Reserve your size for when the new inventory arrives. |
| November 6 | A wetsuit = access to water sports for women! | Crowdfunding launches to raise funds through pre-orders to make sizes available in all styles. |
| September 12 | I got knocked down, but I got up again | Truli in the times of COVID19, Pre-Order your size, Sisterhood of the Travelling Wetsuit, BOGO Sale |
| January 10 | It's Party Time! | Pop-up Party Schedule, Updated Mission |
| October 25 | Unstoppable | Tester's Choice Award, Designated Fitting Sites/Pop-up Fitting Parties, Black Friday Sale |
| June 5 | Designated Fitting Site Announcement | First Designated Fitting Site in Tobermory, Commitment to the Planet, Sharks4Kids |
| February 11 | It's almost time | New Products are on their way, Pre-Arrival Sale, Event Schedule, Donations |
| October 29 | Pre-Arrival Sale Begins | Truli-Size-Mi 21 Size Guide, Black Friday Sale, Size Feedback Needed |
| August 24 | Your Wetsuit Wishes Have Finally Been Granted | Truli-Size-Mi Naming Contest, New Products, 21 Sizes, Event Schedule |
| March 8 | International Women's Day |
International Women's Day, New Product Feedback Needed, Event Schedule |
| October 19 | Black Friday Sale Truli Style | Move Back to Canada, Black Friday Sale |
| July 9 | Are You the Winner of a New Wetsuit? | Summer Giveaway, New Products, Truli Girls, Reviews |
| April 21 | Shhh Don't Tell | Blue Wild Show, Product Development Help Needed, Reviews, Truli Girls |
| January 26 | New Products! | New Products, Reviews, Nomination, Pre-Arrival Sale |
| November 18 | First Black Friday Sale | Black Friday Sale, Reviews, SingleDivers.com |
| May 19 | Truli out in the world! | New Retailers, Instagram, Truli Girls |
| February 25 | First Retailer to sell Truli | Truli Wetsuits available at Aquarius Scuba |
| February 11 | First Trade Show | Outdoor Adventure Show - Toronto |
| January 2 | The first Hi! How have you been? E-Letter | 2015 Milestones |